People are looking to go out to eat more as things get back to normal after the pandemic. You need to make sure your target customers can easily find your restaurant online. More importantly, your social media needs to entice potential customers to visit your restaurant.
It's hard to hear, but it doesn't matter how good your food is if your social media has no engagement. There are a lot of marketing myths that can destroy your restaurant's social media following. In this article, we debunk some of the biggest marketing myths.
1. You Should Buy Followers For Your Restaurant's Page
You've probably seen ads that promise you "thousands of followers fast," but what does that mean? What these services do is flood your page with bots, inactive accounts, and accounts based in different countries. So while your restaurant's page may appear to have 25,000 followers, that number is made up of fake accounts that will never engage with your posts.
Buying followers will also prevent potential customers in your city from seeing your page. If Facebook thinks all your followers live in Mongolia, why would it show your page to people in your city? Your page will also look spammy if you have tens of thousands of followers but your posts get no likes or comments.
2. You Need to Post About Your Restaurant More Than One Time Every Day
This one might seem counterintuitive, but hear us out. There are a lot of complicated, algorithm-related reasons why you shouldn't do this, but basically: quality over quantity. It's better to have one well-written, engaging post per day than five posts that your followers will just scroll past.
Social media sites track not only how many people see your post, but how long they look at it and if they engage with it. If you post too often, chances are your content will lose engagement.
3. Restaurants Should Only Focus On Getting Likes and Followers
What do you really want your social media pages to accomplish: more post engagement, or more customers? It's important to keep in mind that the reason you want followers to engage with your social media is to get more business.
While you should strive to grow your social media following, the main goal is to get customers to your restaurant. Don't get hung up on just the number of likes.
4. Sharing the Same Content Repeatedly Is a Great Idea
Imagine a friend telling you a hilarious joke that has you falling out of your chair laughing. Then, every time you see this friend, they want to tell you the same joke. You wouldn't hang out with them anymore, would you?
The same is true of your restaurant's social media. If you repeatedly share identical posts, your followers will quickly lose interest and you may even lose followers.
Don't Ruin Your Restaurant With These Marketing Myths
Managing your restaurant's social media is a daunting task, and you need to make sure you're doing it right.
Don't let the marketing myths we've covered kill your engagement. Contact ROMA today to learn how to market your restaurant on social media like a pro!
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