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How to Market the “Spring Clean”: Turning Menu Cuts into Exclusive Seasonal Dishes
Seasonal menu transitions are a natural part of running a restaurant. As spring approaches, many kitchens take the opportunity to review what’s working, what’s slowing down service, and which dishes are no longer speaking to guests. Too often, though, these changes...
Delivery Apps Are Your Marketing, Not Your Kitchen: Start Treating Them That Way
by Heather King If you’re still thinking about delivery apps as an extension of your restaurant’s kitchen, it’s time to rethink your approach. The simple truth is: delivery platforms are not primarily fulfillment tools, they’re search engines for diners. A strong food...
The Restaurant Regular: How Loyalty Actually Works Today
by Heather King Every restaurant owner loves the idea of “the regular”. The guest(s) who know the servers by name, order without looking at the menu, and introduce friends to one of their favorite places. For years, loyalty was built almost entirely on familiarity...
Restaurant Marketing Automation in 2026: What to Automate and What to Keep Human
by Heather King Automation has become a powerful tool in modern restaurant marketing, but in 2026, the goal isn’t to automate everything. The most successful restaurateurs are using restaurant marketing automation to save time, increase consistency, and free up staff,...
Marketing Valentine’s Day for Restaurants Without Relying on Couples Only
by Heather King Valentine’s Day has long been positioned as a couples-only holiday, but today’s diners are often looking for something more inclusive and more interesting. For restaurants, this presents an interesting opportunity. By expanding your approach beyond...
The Anti-Resolution Guide for Restaurant Marketing Mistakes: What to Stop Doing in 2026
by Heather King Every January, restaurant owners are told to “do more.” Post more. Spend more. Launch more promotions. Add more platforms. But in 2026, the smartest restaurant marketing strategy isn’t about piling on new tactics but instead knowing what to stop doing....