If you want to reach a new generation of potential customers, it's time to take your restaurant marketing online! TikTok and Reels are the go-to places for Gen Z and Millennials, so don't miss out on the chance to show off what you've got. Plus, with stories circulating around short-term promotions and news updates constantly, there's ample opportunity for you to create fun and creative content that will help spread your message in an engaging way.
In this blog post, we'll share five creative ways a restaurant like yours can use TikTok, Reels, and Stories - let's jump in!
1. Introduction to Menu Items
As a restaurant owner, you want people to be excited about trying your food. One way to do this is to post new menu items on your social media platforms.
Once you post a video of a delicious new menu option, people will be excited to come back and try it. You can also make videos showing your daily specials, season menu choices, happy hours, and even the fresh catch of the day.
2. Share Recipes
Tutorials are a great way to grab people's attention. "How To" videos are popular, and you can make several videos featuring different recipes.
If you have a signature dish, consider making a video that shows your guest the entire process. Is the steak marinated overnight? Great, include that in your video.
3. Teach a Unique Technique
Another of our best Tiktok ideas for restaurants is to make an entertaining and informational video. You want people to see you as a reputable source.
You also want them to continue coming back to your page. If you teach them new things and give them valuable content, they will be more likely to return.
An example would be to make a video showing them how to slice vegetables properly or which knives to use when chopping garlic. If you own an Italian restaurant, you might consider making a Tiktok on making pasta at home.
4. Showcase the Full Dining Experience
Using TikTok gives you the unique opportunity to show your guests what it's like to dine at your restaurant. You can capture the vibe so your customers know what to expect when they visit.
Your videos can be between 15 seconds long and ten minutes. Keep in mind people tend to like and watch shorter videos more.
In a 30 to 60-second video, you can show your entire restaurant audience, from walking up to the front door to the patio. This will show them the deco, the lighting, and the theme, and they will be more inclined to dine at your establishment.
5. Show Behind-the-Scene Footage
The hashtag #besidethescenes has more than 50 billion views on TikTok. This shows you that people like to see what happens behind closed doors.
These types of videos will make your guest feel included. Consider making a video or two showing your staff set up for the dinner time rush or how your chef preps some of the food the night before.
TikTok Ideas for Restaurants
Owning and managing a restaurant isn't always easy. Your passion may be making great dishes, but you need to spend some time on TikTok marketing. These TikTok ideas for restaurants will help take your restaurant business to the next level.
For more social media marketing ideas and tips, contact us. Our team can help you show your restaurant and your best dishes to the world.
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