About 60% of restaurants fail in their first year after opening. If you've made it past a year, then you are doing great.
But how are you going to ensure that you keep people coming to your restaurant? And what's going to keep people coming back?
Social media marketing is one of the best ways to ensure that you bring in new and existing customers. If you start running a social media account, you'll want to look at specific restaurant marketing metrics.
Keep reading to learn more about which social media metrics you should look for as a restaurant!
1. Followers
The number of followers you have is an important metric not only because this is how many people have decided to follow your restaurant's page, but is a good guess for how many people are regularly seeing your posts.
The more they see your posts, the more likely they will be to stop in! And the more followers you have, the more customers you will have as well!
2. Engagement
Engagement is one of the biggest social media KPIs that you can have. This number shows you the number of likes, comments, and shares that your social media posts receive.
The better engagement you have, the more the platform favors you. This means that you may get more reach to other people on the platform who do not already follow you.
Another great part of engagement is how many shares you are seeing on your posts. More shares of your posts means more people are seeing your posts.
3. Reach
Reach is another important metric that you can look at for your restaurant's social media account. Reach is the number of accounts that have seen your post or story.
The more reach you get, the better chances more people will start to follow you and the more customers you will bring into your restaurant.
The more active you are on social media, the more reach you will get.
4. Traffic
Learning where your traffic is coming from is another one of the most important social media metrics to keep an eye on.
When you calculate how much traffic is actually coming from your social media accounts to your website or to your restaurant via surveys or by asking customers, you can decide if you need to invest more time in it or if your strategy is working.
A good SEO strategy can help your website rank higher in search results and generate more traffic. So if your restaurant doesn't have a website or if your website isn't optimized for search engine ranking, you're losing out on potential customers.
5. ROI
ROI is what shows the amount of value you are getting from your social media accounts. Typically, this shows up in a monetary way.
If your social media is not helping you bring in more revenue, then something needs to change with your strategy.
Use These Restaurant Marketing Metrics
Since keeping your restaurant thriving is not always easy, knowing which restaurant marketing metrics to track on social media can help make your life a bit easier.
If you need help learning a bit more about the social media world, we have your back! Reach out to us to learn more about our services and our learning academy at Restaurant Owners Marketing Academy.
Recent Comments