Offering incentives for customers to come back and try new menu items or enjoy their favorite dishes again is an excellent way to increase customer loyalty and boost business. Plus, modern reward programs are easier to launch and manage in today's digital age.
To create a winning rewards marketing strategy, follow these seven best practices.
1. Easy to Understand
When you look at your restaurant from an operational standpoint, it's easy to catch yourself in nuances. For example, you may have the perfect loyalty program in mind, but then you consider "what if" scenarios. Be careful not to get swept away by stipulations or placing too many rules.
Customers want to be a part of a restaurant loyalty program that sounds easy to earn rewards. Too many rules or fine print could mislead them. It may appear you are looking to penalize them, which defeats the purpose of rewards.
Keep it simple!
2. Spread the Word
Your restaurant rewards program will be as powerful as your restaurant marketing is. But, to get customers involved, they need to know about it. This means including information about the program in all your marketing materials.
Digital marketing should be a key part of it. Be sure to include your loyalty program on your website and promote it on social media.
3. Give Customers a Reason to Sign Up
Customers may be hesitant to sign up even if they understand the program. For example, maybe a customer does not want to give you their personal information, or they do not want to take the time to sign up.
First, make sure that signing up is easy and do not ask for too much information to join your loyalty program. Also, it pays to offer something right away in return for signing up, such as a freebie.
4. Make it Exclusive
If customers who do not sign up get the same benefits as the ones who sign up, then a customer will not be tempted to join the loyalty program. Therefore, it must be exclusive.
Only the customers who participate in the rewards program will get the rewards.
5. Reward Them For What They Spend
Not all customers are the same. Not all customers will buy the same amount. For instance, a single adult would likely spend less than a family of four.
Anyone who enters the loyalty program can earn rewards, but there should be more significant rewards for larger purchases. The more they spend, the more rewards they can get.
6. Encourage Loyalty Program Customers to Spread the Word
Prospective customers like to hear what people say about your restaurant, including your loyalty program. A real-life customer sharing their experiences is authentic. Therefore, encourage happy loyalty program customers to tell others about how great your restaurant rewards program is.
Spread the love!
7. Train Staff
Your staff plays a pivotal role in the success of your loyalty program. They are at the front lines, taking care of your customers daily. Make sure that your staff understands the loyalty program and have them promote it during their interactions with customers.
When your staff promotes the program, you will see a significant uptick in customers taking advantage of it.
Start Your Restaurant Rewards Program
Customers will love your good food; all you need is good marketing to get them to buy. Then, use a restaurant rewards program to keep them coming back! The Restaurant Owners Marketing Academy can help.
The experts at the Restaurant Owners Marketing Academy love two things: food and marketing. Let them tell your story. Click here to contact the Restaurant Owners Marketing Academy today.
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