About 80% of restaurants fail within the first five years. Running a restaurant is hard work. You have tight margins, a whole team to manage, and you must ensure your food and drinks are top-notch.
In the digital age, it's even more difficult. You have to devote time to marketing to compete with all the other local restaurants in your niche. Website traffic for restaurants is more important than ever.
We're here to talk about how to use Facebook to increase your restaurant website traffic. Read on to learn more.
Connect Your Facebook to Your Website
In 2022, potential customers want to be able to easily access your social media pages from your website (and vice-versa). Setting up links from one page to the other is easy, so don't skip this simple step.
Often, if a potential customer finds your Facebook page, the first thing they'll look for is a menu. They know that they can find that menu if they find your website, but they won't go searching. Make it easy for them to access.
On that note, make sure your SEO is up to par. You wouldn't want to link potential customers to an incomplete or otherwise ineffective website.
Share Blog Posts to Your Facebook Page
Speaking of connecting your Facebook to your website, ensure you're putting your content to good use and repurposing it by posting it on your Facebook page.
When you share posts from your website, you can improve your engagement on Facebook and drive more people to your website. If your content is good enough, they'll be sure to look for more.
Include an Effective Call to Action
We often think of calls to action as they apply to blog posts and email newsletters, but you should also include a compelling CTA in as many Facebook posts as possible.
This isn't to say that every post needs a CTA, but be strategic about it.
For example, if you post a picture of your new happy hour specials, don't just post it and go. Include something that will drive customers to your website (like linking to the full menu or the page that lists your hours) or drive them directly to your restaurant.
Pin Effective and Useful Posts
Did you know you can pin posts to the top of your Facebook timeline? This is a great way to attract more customers to your website.
There are a few ways to use this to your advantage.
You could pin a well-performing blog post or video. You know that this content attracts people to your site and as more people visit the content, your SEO will improve.
You can also pin your current special menu. Customers looking for that information are more likely to visit your site to learn more about your whole menu and look for your online ordering page.
Embed a Short Blog Video
Do you make video content? If not, you're missing out.
You can repurpose some of the content from your website into videos. This gives you double the value and gives you more content to post to your various social media platforms.
People devote one-third of their online time to watching videos. Someone that may not read an entire blog post will still watch a one-minute video without question.
Facebook Can Drive Website Traffic for Restaurants
Facebook might not be the most popular social media site anymore, but it's still effective for marketing. Restaurant website traffic is integral to your success, so don't miss out. Find your next customers on social media.
Are you trying to grow your restaurant business but are unsure how to market it? We want to help. We have years of experience in both marketing and the restaurant industry.
Hire us for your marketing needs or sign up for our marketing academy.
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