How to Use Email Marketing During the Holidays

Did you know that almost thirty percent of all consumers in the United States planned to order catering services for the holidays in 2021?

Since sales tend to increase significantly during the holiday season, restaurant owners must embrace holiday marketing campaigns that will help them to boost their sales.

We've written a handy guide to help you figure out how to implement holiday email marketing campaigns in the best possible way. Keep reading if you want to find out more.

1. Plan Your Email Marketing Content in Advance

It is common for restaurant owners to be extremely busy during the holiday season. Not only will you need to focus on running a busy restaurant. You will also need to design and implement complicated marketing campaigns.

By planning your email marketing content well in advance, you will have one less thing to worry about. One of the easiest ways to plan and organize your content is by using a content management service (CMS).

It is also a good idea to join a restaurant marketing academy that will offer you the tools to design an effective email marketing strategy.

2. Segment Your Email List to Target Specific Customers

It is easier to segment an email list for holiday marketing than most people realize. You can do this by identifying your most loyal customers. You can segment your list based on criteria like location, age, gender, or shopping habits. This way, you can be sure each campaign targets specific users who are more likely to be interested in your product or service.

Consider sending emails to these people that include holiday and Black Friday promotions.

3. Send a Holiday Greeting Email

It is not always necessary to send out emails for the sole purpose of marketing your restaurant. Those on your email list will enjoy receiving an email that wishes them well during the holiday season. Let customers know you wish them happy holidays and thank them for their ongoing support. 

Consider adding a coupon or special offer at the bottom of this email to show your loyal customers how much they mean to you.

4. Use Dynamic Content to Create a More Personalized Experience for Each Customer

Dynamic content is one of the most powerful tools when it comes to email marketing. More and more restaurant owners are adding dynamic content to their holiday emails. 

Since dynamic content changes based on the behavior and interests of individual subscribers, it will give your clients a more personalized experience.

5. Keep Your Emails Short and Sweet, With Clear Call-To-Actions

Like you, chances are that subscribers to your email list are busy during the holiday season, so it is a great idea to ensure that the emails you send out are short and to the point.

And remember to include clear calls to action. Including encouraging people to call your restaurant to make a reservation or purchase gift certificates.

Holiday Email Marketing: Easier Than You Might Think

If you've been wondering how to start holiday email marketing, remember the importance of planning your email marketing content well in advance.

Do you need help improving your holiday email marketing campaigns? If so, don't hesitate to join the Restaurant Marketers Marketing Academy today!