Did you know that nearly half of all restaurant diners said they choose where to go based on social media? Are you active on social media and have a winning social media strategy? If not, you need to focus on your social media content creation.
Don't worry if you're unsure what to post online because you're in the right place. Please keep reading to get our top tips for creating your social media marketing plan.
Define What Sets You Apart From Your Competition
In a crowded business field, especially as you'll find in the restaurant industry, differentiation is vital to standing out. First, you must identify what sets you apart from your top competitors.
Take the time to look at what your competitors create and then find the gaps. Where can you fill those gaps to give your customers a better experience? Highlight how you stand apart in your social media content.
Identify Top Social Media Content Creation Tactics
From working with influencers to using live video, what tactics will you use to reach your audience? You need to take the time to identify the key tactics you'll use in your content creation strategy.
Some examples of great tactics include:
- User-generated content
- Live videos
- Infographics
- Work with a local micro-influencer
- Tag brands you use in your restaurant
- Encourage customers to tag you in their images
These are just some of the ways our customers are getting great results from their social media content creation.
Create a Social Media Calendar
Now that you know what you're going to create, you need to decide when you're going to publish. When you know how often you'll post. You'll have a better idea of how much content you need to create.
There are many great social media marketing tools for this step. But a simple spreadsheet can also work just as well. The key here is to have a written plan to know what to publish and when.
Brainstorm Interesting Topics to Share With Your Audience
Your next step is to start coming up with great ideas for topics you want to share on your social media posts. Again, use your research from the first two steps to help you develop new ideas.
Keep your ideal prospective customers in mind and create content that will draw them into your restaurant.
Pick the Best Type of Content and Platform
There are dozens of great social media platforms and ways to share your content. However, that doesn't mean you have to be on all of them. Instead, you only need to be where your customers are to get the best social media engagement.
Look at your customer base and decide where they spend most of their time online. Then focus on those platforms to have a better chance of reaching your audience.
Create and Publish Content
Now, it's time to start creating content. Unfortunately, too many customers come to us because they jumped straight to this step. And now they've spent months creating content that isn't reaching their audience.
Don't make the same mistakes they did. When you take the time to work through each step, you'll have an easier time creating content that will better resonate with your audience.
Include a Call to Action
Finally, as you create your posts, remember to include a call to action. People are busy, and they don't have the time to figure out what to do next.
It would be best to guide them towards the action you want them to take. This can include calling to make a reservation or getting on your email list for future events. Determine the next step you want your viewers to take, and then clarify how they can do it.
Follow These Social Media Marketing Tips for Success
Creating a winning social media strategy doesn't have to be difficult if you follow the steps. However, when it comes to social media content creation, remember to stay focused on your viewers and create content that will draw them into your restaurant.
If you're ready to work with an expert to create the best social media strategy for your restaurant, then reach out to us today.
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