As a restaurant owner, you want to attract as many customers as you can. You know that your food is top-notch, but how can you spread the word?
It's time to try out content marketing for restaurants.
In 2021, businesses rely on content marketing to attract new guests. Are you falling behind? We're here to help you out.
1. Start Blogging
Blogs aren't the personal online diaries that they were in the past. To anyone new to marketing, the word "blog" may conjure visions of Livejournal, but this isn't true anymore!
Restaurant blogs exist for marketing purposes. They utilize SEO and helpful and relevant information to draw in new customers while browsing the web.
There are plenty of things that you can include in your blogs, such as behind-the-scenes looks, tips and tricks, and even recipes (more on that later!).
2. Use Videos and Livestreams
Video marketing is hot in 2021, so you're behind the curve if you aren't already engaging in it.
While the hottest place to use video marketing is TikTok at the moment, this isn't a great place to reach anyone who's beyond the "late millennial" age. Take advantage of Instagram and Facebook as well (that's right, Instagram isn't just for your killer food photography anymore!).
Livestreams are great for connecting with your audience on a more personal level, so try to do one at least once per week.
3. Influencer Marketing Is Everything
Are you using influencers for your marketing plan?
This can be tricky. If you're a small local restaurant, you need to find a local influencer (even if they don't have a massive following) that can visit your restaurant and talk it up on their social media page.
Influencers are great for attracting younger customers, but you need to ensure that their posts don't come off as pure marketing material. Younger people resist advertisements and prefer an authentic attitude.
4. User-Generated Content
Have you heard about user-generated content?
It's content that your guests put on their own pages. It's authentic, and it's free advertising for your restaurant. But what do you do with it, and how can you encourage it?
You can include small notes like "tag us on social media!" on your receipts, but it also helps to create an "Instagrammable" atmosphere. Does your food look aesthetically pleasing? Are there any great selfie spots?
When you see a post, make sure that you like it. Consider sharing the nicest posts (and make sure that you credit the user!). This is organic marketing that shows your followers that real people love what you do.
5. Share Recipes and Pairings
This might seem counterintuitive, but letting people "behind the curtain" by sharing a recipe or two is actually good for business.
Whether you're sharing recipes from discontinued items or recipes that work well with your items, these things will attract new visitors to your website (and you can use them in newsletters or restaurant blogs).
Not interested in recipes? Why not post about your favorite wine pairings with the dishes that you serve? This kind of content is both fun and informative!
Try These Tricks for Content Marketing for Restaurants
Content marketing for restaurants doesn't have to be complicated. Remember, your goal is to attract and inform customers who will love your food. With these content marketing for restaurants strategies, your customer base will grow in no time.
Are you interested in learning more about marketing strategies or hire professional marketers for your restaurant? Then, contact us so we can start working together today.