Are you having a hard time bringing in new customers? Does it feel like you can't compete with the competition?
It might be time to beef up your social media marketing strategy!
We know what you're thinking -- is social media necessary? Absolutely! In this post, we'll dissect five of the biggest restaurant social media marketing myths and show you why a social strategy is every bit as important as good food or quality customer service.
1. "I Don't Need to Do Social Media Marketing Because I'm Not a Big Chain Restaurant."
We'll admit it: On the surface, this makes sense. Smaller restaurants how fewer resources and can't afford to spend as much on marketing.
But don't get caught up in this trap. The fact is, every restaurant needs a social media plan, whether you have a single location or you're looking to take your venture global.
Size is no excuse for lack of marketing. The National Restaurant Association found that 70% of all restaurants are single-unit operations. Imagine what would happen if 70% of any industry failed to market its services.
2. "Social Media Marketing Isn't Worth the Time and Effort - It Doesn't Work."
Again, this is one of the easier marketing myths to fall into, especially if you've had a bad experience with your marketing on social media in the past.
All the same, it's impossible to ignore the fact that social media has a significant role in our lives. People use social media to connect with friends and family and do research on local businesses.
Social media marketing works -- if for no other reason than it's a tool millions of people use every day. If you're not where the conversation takes place, you can't expect to be the conversation.
3. "It's Impossible to Get People on Social Media Interested in My Restaurant."
Catching someone's attention on social media can indeed be challenging. But the trick isn't to give up. Instead, you'll want to think like a customer.
What kinds of content would catch your eye? What info would you want to read about on a business' page?
There are plenty of creative ways to get attention, like creating Instagram stories that show off your fantastic food.
4. "I Should Post Often, Even if I Don't Have Anything to Say."
If you don't have anything substantive to offer, there's no sense in posting.
What's more, posting just for the sake of posting is a great way to watch your follower count drop. People hate spam, especially when that spam comes in the form of an advertisement.
Each post should offer the customer value.
5. "If I Just Get More Followers, My Business Will Grow."
A high follower count is great, but it doesn't always translate to foot traffic.
Customers want the fun and engagement that comes alongside branding and personality, two essential social strategies today.
Clicks are great. But remember that it's all about value.
Engage and interact with your customers and watch your brand soar.
Ignore These Restaurant Social Media Marketing Myths
The restaurant social media marketing myths you just read about have led to the downfall of countless restaurants. Make sure yours isn't the next, and keep clear of these pitfalls!
And don't forget, we're here to help you learn the ropes.
Get in touch today for a free quote and see how R.O.M.A. can help you use marketing to take your business to the next level!
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