Instagram regularly has over 1 billion monthly users. Restaurant owners need to learn to tap into this market and funnel some of these users to their restaurant 'Insta' page.
One way to do this is to diversify content and post Instagram stories and reels.
Instagram reels are incredibly effective in the US market. Since 2019, the US and India have been the two countries that have responded to Instagram reels with the highest engagement. Learn how to make reels on Instagram so you can showcase your restaurant and market your food.
Use Live or Pre-recorded Videos
One way to get your followers to engage is to use video footage from the restaurant for your reel. Depending on the vibe you want to go for, e.g., casual and approachable (live footage) or refined and classy (pre-recorded), this will ensure you capture the right content.
Some good examples of footage for your reels are as follows:
- Behind the scenes content of your chefs preparing dishes
- Interviewing your chef about their chosen menu
- Reactions of the diners receiving their food
- A walkthrough of the restaurant with the serving staff
- Close up shots of the food and fully-plated dishes
Add Music
Music is a great way to create Instagram videos or create Instagram stories that are ultimately more exciting. The music you choose should fit the ethos and values of your restaurant.
Fast tempo music will give it a bit of an edgy, whereas a slower melody can make your reel or story more atmospheric.
Add Stickers or Text
To give your story or reel a bit of variety, you can add stickers or text to the content. For example, a Christmas or Thanksgiving sticker can be a nice addition if it's the holiday season.
Text on a reel or story can be helpful if you want to give your followers more information. Opening times and closing times can be helpful to put on a reel or stories, as well as an explanation of the dishes and ingredients.
Add Polls or Questions When Making Reels on Instagram for Restaurant Content
One way for your followers to get involved is to give them the chance to respond to a poll or question on your Instagram reels video.
Why not get them to decide between certain specials that go on the menu? Or ask them food-related questions for some general knowledge fun?
This can end up being the best way to make reels on Instagram if you approach it properly.
Create Behind the Scenes and Educational Content
Many people are interested in making food and how restaurants devise certain recipes. So give them a behind-the-scenes look at exactly what happens in your kitchen and your chef's day-to-day life.
It gives the impression that the restaurant is more relatable and personal to the viewer.
Apps That Help You Create Videos
Reels work best when filmed vertically. However, Inshot video editor helps with editing horizontal videos, changing the video ratio aspect to 9:16 (the recommended reel ratio) with a couple of easy steps.
Abode Rush is also a good editing app with built-in templates and great software for your Instagram reels.
How to Make Reels on Instagram: What Next?
We hope this article on making reels on Instagram has given you all your need to create some original and eye-catching Instagram content.
If you want further help with your digital marketing strategy, why not hire us for the best marketing and food innovation? Click the link to learn more.
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