Restaurants are notoriously one of the riskiest ventures. About 60% of restaurants fail within the first year. So as a restaurant owner, how can you beat the odds and garner success for your business?
Great marketing is a powerful tool in doing so. Since the industry is so oversaturated, making sure your business stands out from the competition goes a long way in attracting customers and generating revenue. However, marketing is a broad field, and it can be challenging to know where to start.
That's where we can help. We've compiled a list of some of the best marketing resources for restaurants to help you on your journey to great advertising campaigns. Read on to learn how to take advantage of these resources to grow your business and attract customers.
1. Restaurant Marketing Blogs
A great place to start is exploring online digital marketing blogs. Finding ones targeted specifically towards restaurants can be especially helpful. These resources provide a wealth of information from which you can learn.
Experts in the industry often write restaurant marketing blogs. Those who have had extensive experience in restaurant advertising are well equipped to provide advice. Topics range from branding, social media, digital marketing, and more.
Exploring these blogs is an excellent jumping-off point and will help inspire your next marketing campaign. In addition, this is a great way to learn what works and what doesn't, to help inform your own marketing decisions.
2. Free Online Books
You'd be surprised to find that many restaurant marketing e-books are offered completely free. This is a great way to start expanding your marketing knowledge and pick up some creative ideas.
These e-books will often include case studies that will help you learn what marketing strategies work best for restaurants. They'll also provide templates you can use to inspire your strategy, making restaurant marketing more accessible than ever.
3. Google Marketing Resources
Google provides a wealth of marketing resources for businesses, like Google Analytics, AdWords, and Google My Business. You'd be surprised to discover just how valuable these tools can be in growing your restaurant.
However, it may seem overwhelming to jump right into using all these new tools. Luckily, Google also provides an extensive library of marketing resources to help you out. For example, the Google Marketing Platform includes case studies, insights, and advice from professionals at top firms like Bain.
Don't underestimate the power of search engines when building out your marketing campaign. Educating yourself through these resources can go far in growing your business.
4. Social Media Marketing Resources
Social media is an often-overlooked sector for restaurants. However, it can be a potent tool for attracting customers and generating positive online reviews. The more active your social media presence is, the more effective it'll be.
More Marketing Resources for Restaurants
An intentional social media strategy can go far in creating a solid online presence. If you're looking for more social media marketing resources for restaurants, check out these examples and R.O.M.A.'s marketing strategy services.